In an uber-competitive life sciences sector, it’s not just about hiring people – it’s about hiring the right kind of people. This is where your employer brand becomes crucial. While many companies still rely on compensation and perks to lure in top talent, the true game-changer lies in how you position your organisation as a place where great minds can grow and thrive.
This goes beyond just a competitive salary or the flexibility to work from home. Any organisation can offer these. It’s about creating an environment where people feel valued, challenged, and supported. These elements – learning, leadership, and culture – separate the organisations who merely survive the talent shortage from those who rise above it.
Why your employer brand matters now more than ever
A strong employer brand is more than just a catchy tagline or an attractive job listing – it’s what your company stands for. It’s a reflection of your values, mission, and the culture you create. A company’s reputation is often shaped by its employees’ experiences, and when these experiences align with the organisation’s core values, the result is a brand that not only attracts top talent but also retains it.
For instance, Johnson & Johnson has long been a leader in building a strong employer brand, with a focus on diversity, equity, and inclusion (DEI). They’ve built a reputation for offering a workplace where employees can thrive, both professionally and personally, with a mission rooted in improving health for people around the world. Their commitment to these values not only attracts top talent but also drives employee satisfaction, making them one of the most respected employers in the industry.
Building a strong employer brand isn’t just about what you say – it’s about what you do and how people experience your company. It’s the kind of culture you create, the opportunities you provide for growth, and the way your team feels valued and supported. This is the real power of an employer brand in today’s market.
How learning and development attract top talent
Continuous learning and development are more than nice-to-haves. They’re what set leading organisations apart. Offering clear pathways for upskilling, advanced certifications, or mentorship shows you’re invested in your people, not just the work they produce.
Take GlaxoSmithKline, for example. Known for prioritising innovation, they’ve built professional development programmes that equip employees with new skills to stay ahead of industry changes. This focus on growth creates a workplace where talent feels valued and motivated to excel. Similarly, pairing junior employees with experienced mentors strengthens not only individual careers but also the fabric of the organisation.
Partnerships with educational institutions is another way to stand out. By offering access to specialised courses and training, companies ensure their teams stay current with the latest developments in the field – something that today’s professionals expect from forward-thinking employers.
It all stems from leadership
Setting company culture comes from the top. Effective leaders establish the values, behaviours, and work environment that drive employee engagement and satisfaction. It’s more than just managing people – it’s about setting a vision, empowering employees, and creating a space where individuals feel supported in their growth and inspired to contribute their best ideas.
At AstraZeneca, CEO Pascal Soriot has prioritised a culture of innovation and collaboration, ensuring that leadership is accessible and engaged with employees across all levels. Through initiatives like the Technology Graduate Leader Programme, the company provides employees with opportunities to step into leadership roles while receiving the mentorship and training they need to succeed. This forward-thinking approach creates a clear pathway for career growth, ensuring employees feel valued and invested in the company’s mission.
Leaders who focus on building trust, providing opportunities, and supporting growth set the foundation for a company that stands out to top talent. In life sciences, where competition for skilled professionals is fierce, leadership plays a key role in attracting individuals who want to grow and make an impact.
Partner with Evolve and Orbis Group to find exceptional talent
Attracting the best minds in life sciences means showing professionals that your organisation is where they can grow, innovate, and make a real impact. Strong leadership, a focus on learning and development, and a culture that values people are what set truly outstanding companies apart.
Orbis understands the unique challenges of finding exceptional talent in such a competitive field. With our expertise, we’ll help you identify and attract the professionals who will drive your organisation forward. Contact us today to find out how we can support your hiring needs and position your company as a leader in life sciences.
